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Who We Bee

who we bee

Who We Bee

Bee is the experiential service provided by Cosine that creates brand engagement events. Using the experience and expertise that make Cosine an award-winning agency the Bee team adds creativity to campaign design that ensures it is engaging and consumer focused.

Every brief is bespoke and so is every idea. We never do the same thing twice because every brand has its own personality and objectives.

EXPERIENTIAL STATS

By engaging the senses the level of recall for the brand significantly increases –

5%

RECALL FOR WHAT IS SEEN

50%

RECALL AFTER A DEMO

95%

RECALL AFTER AN INTERACTION

SOURCE: ‘The Power of Touch’ Seminar @ Marketing week live 2013 – Olaf Hartmann – Multisense


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EXPERIENTIAL STATS

People process visual information 60,000 times faster than they do written words.

 

The time it takes to understand:

 

VISUAL INFORMATION

1%

 

THE WRITTEN WORD

60%
Why Face to Face marketing is awesome!

Why Face to Face marketing is awesome!

Despite working in an agency, first and foremost I like to think about the work that we do in the mind-set of the consumer, because ultimately that is what I am – as are you. If you work for a brand or an agency we all have that common ground: we know what it is like to be a consumer and what works for us as people.

EXPERIENTIAL STATS

When people are exposed to an engaging activity:

 

  • 67% TELL SOMEONE ABOUT IT

Of consumers looking to make a purchase:

 

  • 90% TRUST A RECOMMENDATION FROM A FRIEND


CASE STUDY: MARS M&M’S

Immersing students in the M&M’s brand through live engagement, competition and digital social amplification.

CASE STUDY: FARM AFRICA

Engaging with commuters to deliver charity messaging and drive donation.

CASE STUDY: SAINSBURY’S BUMPER BOOK OF SUMMER

Letting kids experience Sainsbury’s Bumper Book of Summer to engage parents in the benefits of the activity book.

CASE STUDY: SOS REHYDRATE

Launching an exciting new product to a targeted sector UK market through engagement and celebrity.

CASE STUDY: MOBILE BY SAINSBURY’S

Launching a brand new product into a tough market with awareness and education events…

CASE STUDY: SO ORGANIC

Introducing an own-label range to increase awareness and incremental sales.

VISIT THE BUZZ TO SEE OUR MUSINGS ON THE LATEST TRENDS AND INNOVATIONS…

GO VISIT THE BUZZ


Bee venn diagram

THE VENN DIAGRAM OF
WHAT WE DO

We use our years of industry knowledge and brand experience to create engaging brand activations that offer an opportunity to influence your target market, to create brand advocacy and drive word of mouth recommendations.

Our insight-led approach enables us to understand consumer shopping habits and leisure preferences; this knowledge is at the heart of our campaign planning success. Making sure we are in the right location at the right time to create moments with your consumers that they will remember.

We create, produce and execute anything from intimate events to grand-scale solutions. Our campaigns span product launch events, product awareness campaigns, pop-up shops, festivals, train stations, shopping centre activity and retailer brand engagement events.